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Photography

Inside the Studio: The Making of a Cover Shoot

Eleven hours, four setups, and the one frame that made it onto the cover.


Fabiano Confuorto 2 min 2 Comments

A cover looks like a single decision. It is closer to two hundred, most of them made in the first hour and quietly reversed in the fourth.

Eleven hours for one frame

And the frame was not from the setup we planned.

Setup one: the one we planned

We arrived with a lighting diagram, which is a polite way of saying we arrived with an opinion. One key, one fill, a rim to lift the shoulder off the background. It photographed exactly as drawn, and it was completely lifeless.

The problem was not the light. It was that the diagram had been drawn for a different person, in a different room, six days earlier.

Bring the plan. Then be willing to lose the plan in the first ten minutes.

What we changed

  • Killed the rim light. It was separating the subject from a background nobody was looking at.
  • Moved the key closer. Softer falloff, and suddenly the eyes had something to do.
  • Dropped the camera by twenty centimetres. The single biggest change of the day.

The frame that ran

Shot at the end of setup three, while the team was already breaking down the stand behind the camera. Nobody was posing, which is the whole reason it worked.

Every good cover we have run was taken in the ten minutes after everyone decided they were finished.

The numbers

  Planned Actual
Setups 2 4
Frames ~400 1,180
Hours on set 6 11
Frames used 1 1

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Was the diagram a waste of time?

No. Having something to abandon is faster than having nothing to start from. The diagram got the stands in roughly the right places in fifteen minutes, and the rest of the day was spent moving them.

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